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Dental Marketing Workshops
ADA Intelligent Dental Marketing has quickly become the leader in dental marketing in North America. Dental practices that retain the services of ADAidm enjoy the benefit of having seasoned marketing experts to guide them step-by-step through the implementation of their marketing strategy as well as the backing of the American Dental Association.
Each ADAidm workshop is an opportunity for you and your team to learn more about marketing strategies and tactics that will help you grow your practice, improve your brand image, and increase your case acceptance. Workshops are “interactive” and allow you and your team to get real answers about your practice’s specific marketing questions. Full-day and half-day workshops are held in cities around the country and two-day advanced workshops are held at the ADAidm office in Salt Lake City. Whether you have never engaged in any marketing activities or are a seasoned veteran looking to take your marketing to the next level, ADAidm has a workshop for you!
Topics covered include:
Building a Dental Brand
• Designing a great logo and making it work for you.
• The importance of a great web site and how to create one.
• Image is everything... how does your practice stack up?
• Standardizing your brand everywhere.
• The right way to name a dental practice.
• Creating an effective tagline.
Internal Dental Marketing
• How internal marketing starts in your reception area.
• The power of a great referral brochure.
• Creating awareness and conversation with wall art.
• The best way to reward loyal patients.
• The importance of on-hold marketing.
External Dental Marketing
• Advertising tactics that work... and a few that don’t.
• Understanding demographics.
• The science of frequency vs. reach.
• How much advertising is enough?
• Utilizing VOIP phone technology to track marketing efforts.
Case Presentation and Technology
• Enhancing your image by utilizing digital technology.
• Common pitfalls and mistakes in case presentation.
• Getting an immediate return on your technology investment.
• Personality profiles and marketing.
And much much more!
 
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