Businesses in the area surrounding a dental practice can be utilized to implement a referral program. Plastic surgeons, health clubs, jewelers, beauty salons and other nearby businesses can be given referral flyers to help increase new patient flow. These beautiful, offer-driven flyers are placed in convenient, acrylic countertop stands that take up little space.

As dentists refer patients to these participating businesses and in-turn receive referrals from them, they will create business alliances in their local area that will result in a steady increase of patients and lasting goodwill.

A powerful leverage is created when a dentist enhances a person’s smile. That individual gains confidence, finds themself smiling more often, and is more likely to talk about their new smile with others. This leverage is key to the marketing success of your local business flyer.

First, create a list of nearby businesses that are specifically involved in image improvement. Some good examples would be: nail salons, health clubs, hair salons, cosmetic surgeons, and tanning salons. Next, introduce yourself and your team to each business. Propose an alliance where you refer patients to them and they refer their customers to your practice. Offering them complimentary teeth whitening goes a long way in building this type of relationship. Finally, ask them to display your local business flyer at their front desk and to give them to their customers.