When building a dental practice—and struggling with patients, cash-flow and employees, focusing on artsy matters might seem like a huge distraction. But as any celebrity publicist will tell you, image is everything, baby! That doesn’t mean you need to be developing detailed brand marketing campaigns when what you really need in the short run are a few more patients. But it does mean you need to pay attention to things
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in part, by ADA Business Enterprises, Inc., a wholly-owned subsidiary of the American Dental Association. ADA is a registered trademark of the American Dental Association.
